Parent company says it will ban these sites from using AdSense, an ad-selling software on the search engine
Alphabet Inc.’s Google plans to ban fake-news websites from using its ad-selling software, a sign that technology companies are moving to address a growing controversy about misinformation on the internet.
Google said Monday it plans to prevent Google ads from being placed “on pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the primary purpose” of the website. The policy would cover sites that distribute false news, a Google spokeswoman said.
False news stories, particularly those that spread widely on Facebook Inc.’s social network, became an issue during the recent presidential election. Google experienced its own mishap on Sunday when a story on a right-wing blog erroneously stating Donald Trump won the popular vote appeared atop some Google search results.
Some media commentators have urged tech companies to try to prevent the spread of such misinformation.
Google | Alphabet Inc.’s | AdSense | Ad-selling Software | Technology | False News | Donald Trump | Science | News | News DisPlayer